“Ordinary massage chairs operate mechanically, while AI massage chairs can act like ‘intelligent masseuses,’ accurately identifying bodily needs through data analysis,” said Mary Zhao, founder and chairman of Bella (Guangzhou) Intelligent Information Technology Co., Ltd. (hereinafter referred to as “Bella Intelligent”), in a recent interview with Liu Ying, executive deputy secretary-general of the China Electronic Commerce Association and secretary-general of the AIE Organizing Committee. As an innovative representative in the domestic intelligent massage equipment field, Bella Intelligent’s achievements in integrating AI technology with traditional massage tools have attracted much attention. In the interview, Mary Zhao provided an in-depth interpretation of Bella Intelligent’s technological breakthroughs in the field of AI massage chairs, its industry-academia-research cooperation model, and its layout in the smart home ecosystem, showcasing how cutting-edge technology is redefining the comfort and health value of modern life.
Regarding the differences between AI massage chairs and traditional products, Mary Zhao believes it’s not just about the addition of AI functions, but also about the shift from “passive execution” to “active understanding” in the experience. AI massage chairs use technologies like voice dialogue and DeepSeek data analysis to capture real-time user body data—whether it’s body size, fat thickness, or bone structure—and generate personalized plans through chip sensing and algorithm models. “When it detects tension in the user’s neck and shoulder muscles, the 4D mechanism automatically adjusts the massage intensity and angle, simulating the ‘pushing, kneading, and pressing’ of a human hand, achieving dynamic adaptation of intensity and rhythm—something that ordinary massage chairs with fixed modes cannot match,” Mary Zhao explained.
Behind technological innovation lies continuous R&D investment and industry-academia collaboration. Bella Intelligent’s “AI Mind Control” technology, jointly developed with Dr. Ling Yongquan’s team at Guangdong University of Technology, is breaking through the boundaries of traditional interaction. “In the future, users will not need manual operation or voice commands; they can adjust the massage intensity and mode simply through their brain’s awareness,” revealed Mary Zhao. She added that this technology is currently in the practical stage and is expected to become a core competitive advantage for next-generation products. To date, Bella Intelligent has accumulated 166 patents, covering key areas such as ergonomic design, sensor applications, and AI algorithms. “These patents are not just theoretical; they are truly transformed into upgrades to the user experience,” said Mary Zhao. For example, their “adaptive trajectory algorithm” analyzes changes in the user’s posture to ensure the massage head always conforms to the body’s curves; the “pressure feedback system” can monitor muscle responses in real time during the massage and dynamically optimize the intensity parameters.
Amid the smart home trend, the Bella Smart AI Massage Chair is evolving from a standalone appliance into a health-connected hub. Currently, the product is integrated with Huawei’s HarmonyOS system, enabling control with home appliances such as lights, curtains, and power outlets. “Users can relax in the massage chair and adjust the entire room’s environment via voice or a control panel, making the relaxation experience more immersive,” Mary Zhao added. The “smartwatch integration” function, currently under development, will recommend personalized massage modes based on heart rate, sleep data, and other metrics. “For example, when a user’s heart rate is detected to be high, a ‘soothing mode’ will be automatically activated to help quickly calm emotions.”
Regarding industry trends, Bella Intelligent is committed to creating more possibilities through the integration of AI and the big health industry. Mary Zhao stated, “The massage chairs of the future will not only be relaxation tools, but will also become ‘family health stewards.’ By monitoring users’ body data over a long period, they will provide sub-health warnings and conditioning suggestions; combining traditional Chinese medicine meridian theory, they will develop unique modes such as ‘precise acupoint stimulation.’ Bella Intelligent’s goal is to make technology more humane, allowing every family to enjoy personalized health services.”
With technological iteration and ecosystem improvement, Bella Intelligent is driving the transformation of massage devices from “functional products” to “intelligent health terminals” with “AI + health” as its core. In this revolution of health experience, what “understands you” is not only the algorithm, but also the profound insight of technology into human needs.
Post time: Dec-02-2025
