As preparations for the National Games accelerate, the event’s popularity continues to rise. Jerry Zeng(The founder of Bella Intelligence) , Chairman of Bella Intelligent, a local company actively participating in the Guangzhou City Partner Program, clearly stated: “To successfully host a grand event and empower a city, companies need to accurately grasp the opportunities presented by the National Games and achieve efficient transformation of sports traffic into industrial growth.”
This specialized and innovative enterprise, rooted in Zengcheng, Guangzhou, leverages its technological innovation in AI massage health equipment to provide athletes with advanced health protection and, through its global expansion, propels Chinese smart home brands onto the international stage.
Based in the Greater Bay Area, with a global footprint, Bella has builted an intelligent assembly line in the eastern hub, integrating supply chain resources from Fujian and Zhejiang provinces. This has increased the annual production of AI massage chairs from 30,000 units to 300,000 units, achieving a breakthrough in the production capacity of the “new three essentials” of smart home products. With a core model of “leading specialized and innovative enterprises + specialized and innovative enterprises + SMEs,” it is accelerating the formation of an industrial ecosystem characterized by “leading enterprises, extended supply chains, and clustered development.”
PART.01 Traffic Monetization: Sports Traffic Empowers Industry Growth
Founded in 2017, Bella Intelligent focuses on the research, development, production, and sales of A1 massage chairs, deeply cultivating the health and wellness industry. Bella was selected as one of the TOP50 potential high-potential enterprises in Guangzhou’s new quality productivity list in 2024, and its products have won numerous honors such as “Guangdong Yue Shou Li” and “Guangzhou Good Products”. It has been featured on CCTV’s “Oriental Horizon” program for three consecutive years and received the Premier’s earnest message during a symposium: “Integrate into smart homes, enter thousands of households, and create good massage chairs that ordinary people can use.”
In Bella‘s view, “The National Games is not only an arena for sports competitions, but also an important window for Chinese manufacturing to showcase its technological strength. Through cooperation with the Games, the world can directly see the groundbreaking achievements of China’s A-level health technology.” Therefore, Bella Intelligent was participated in the National Games City Partner Program, deploying 1,000 massage chairs and 10,000 health gift packages at the athletes’ hotels. These gifes were included popular products such as massage guns and head massagers, aiming to convert the event’s traffic into industrial growth and accelerate the company’s strategic upgrade from “product export” to “brand expansion.”
Jerry Zeng said, “This is not only a sporting event, but also a showcase for ‘Guangzhou Intelligent Manufacturing’.” He believes that companies’ participation in the National Games is not a short-term marketing stunt, but a long-term brand-building strategy. By leveraging the high-profile sporting event and the usage scenarios of champion athletes, products are imbued with stronger cultural attributes. Notably, Beile Intelligent’s AI-powered intelligent massage robot has become the designated health service equipment for the 15th National Games. This device is equipped with a 4D mechanism and EEG health data analysis technology, which can monitor athletes’ core vital signs such as heart rate, blood pressure, and blood oxygen in real time. This core achievement stems from the company’s in-depth industry-university-research cooperation with Dr. Ling Yongquan’s team at Guangdong University of Technology. The “AI Massage Chair New R&D Laboratory” jointly established by the two parties has successfully overcome the technical bottleneck of relying on imported massage chair mechanisms after three years of research, achieving domestic substitution of 3D/4D/5D three-generation mechanisms. Currently, Beile Intelligent has accumulated 116 patents related to massage mechanisms, including 4 invention patents.
PART.02 Technological Innovation: AI-Driven Product Iteration and Upgrades
“We want to make the National Games venue a ‘testing ground’ for China’s AI health technology. In the future, these technologies will leverage the ‘Belt and Road’ initiative to reach the world, allowing global consumers to enjoy the high-quality services of ‘Made in China’,” said Jerry Zeng .
Bella Intelligent’s massage chairs have not only completed a hardware upgrade from 2D to 4D core mechanisms, but also integrated university research genes into software and cloud-based health management analysis. Through the deep integration of artificial intelligence and IoT technologies, they have transformed from traditional massage tools into core components of smart homes.
This deep investment in artificial intelligence is highlighted in Bella Intelligent’s leap from traditional massage chairs to AI-powered massage robots. The company’s future goal is not only to achieve network connectivity and voice interaction functions for massage chairs, but also to create humanoid massage robots that can stand and walk, providing proactive services, striving to become the first company in the industry to launch such products.
This innovative concept breaks the public’s traditional perception of massage chairs, opening up entirely new market space for the company. Currently, Bella‘s AI massage robot integrates multiple functions such as sleep monitoring, capsule design, oxygen therapy, and sound wave therapy. Users can enjoy a deep massage while simultaneously fulfilling multiple needs including sleep improvement, office work, and audio-visual entertainment, making it a preferred product for modern smart homes.
To ensure continuous technological breakthroughs, Bella Smart invests more than 15% of its revenue in R&D annually. It is reported that the company’s R&D team is accelerating the assembly of the robotic arm and plans to launch its first AI massage robot at the Canton Fair this autumn, making a grand debut at the National Games.
PART.03
>>> Industry Integration: Building a Global Health Industry Ecosystem
Bella Intelligent’s AI-powered smart massage chairs, leveraging core technologies such as 4D electroencephalogram (EEG) health data analysis, have been applied in scenarios like the National Games, providing cities with professional health management solutions and contributing to Guangzhou’s construction as a “Healthy City” and the improvement of its modern industrial system.
Jerry Zeng believes that Bella Intelligent’s rapid development is inseparable from the support of Guangzhou’s stable manufacturing supply chain. The Pearl River Delta region, where Guangzhou is located, is a core cluster for global massage chair manufacturing. China accounts for 60% of global massage chair production capacity, and Guangzhou, as a hub in South China, radiates its supply chain across the country. Its global supply chain network extends to more than 120 countries and regions, supporting the trillion-yuan-scale industrial demand in the Guangdong-Hong Kong-Macao Greater Bay Area. For example, high-temperature resistant massage chairs developed for the high-temperature and dusty environments of the Middle East…
Based on this industrial ecosystem, Bella Intelligent is accelerating global expansion. The company plans to build its brand group headquarters in Guangzhou and establish 10 overseas operation centers, covering 100 countries. Currently, Bella Intelligent has entered more than 30 national markets, successfully transforming from a domestic trade-oriented to a foreign trade-oriented business, and has entered several core international markets such as the United States, Japan, Dubai, and Russia. While demonstrating strong market competitiveness and development potential, it has effectively promoted the globalization of the health industry.
Post time: Nov-10-2025
